Growing up, Republicans treated deportations like a topic that required careful handling. Under presidents such as George W. Bush, the language was softened, the messaging was restrained, and the emphasis was placed on policy rather than persuasion. The assumption was that if the argument was sound, the public would eventually come around to it.

That assumption turned out to be wrong.

The goal is not to explain policy in a traditional sense, but to normalize it through repetition, familiarity, and shareability.

Consider the sympathetic yet stern immigration pivots Republicans such as former Texas Governor Rick Perry had during the 2012 GOP primary. Back then, the media and liberal pundits painted Perry as hardcore and extremely right-wing. Compared to Republicans in office now, however, he would be considered passive and extremely soft on the issue.

The assumption that the independent and flip-voter public would buy in to the GOP stance was not because the policy case for enforcement lacked merit, but because the conversation was happening somewhere else entirely.

Opinions were not being decided based on press briefings or white papers. They were being shaped on TV screens, social media feeds, comment sections, and viral content ecosystems where tone and format mattered as much as the substance.

Jeremy Knauff, founder of the PR firm Spartan Media, puts it this way:

Public relations plays a far larger role in policy than most people realize. It’s not enough just to educate the public any more — today, lawmakers need to engage in a more direct effort to influence public perception. The government has always done this to some degree, but the left has been significantly more active and effective in this regard. But now we’re starting to see a measurable shift from the right.

What we are seeing now from the Department of Homeland Security’s social media team represents a break from that old model. Simply put, they’re playing to win.

The kids want memes

The DHS, along with the White House and ICE, has been using memes, viral audio, and internet-native content to promote deportation policy and immigration enforcement. This includes Christmas-themed deportation memes, TikTok-style videos set to trending music, and stylized content designed to travel well beyond traditional government channels.

Keep in mind that Millennials (roughly ages 27-42) spend an average of nearly three hours per day, or approximately 17 to 20+ hours per week, on social media.

These aren’t your father’s government employees figuring these things out on the fly, looking sloppy and rushed. The content they’re putting out isn’t just quality; it is the type of content you would see on the feeds of the most viral social media content creators. They’re in the major leagues of viral political content.

One viral video posted by the DHS, captioned ‘Gotta Catch ‘Em All,’ showed ICE agents blowing in doors and handcuffing and leading away undocumented immigrants to the theme song from the “Pokemon” cartoon. It certainly tugged on Millennial heartstrings, because that clip alone has been viewed 75.5 million times.

The backlash has been as immediate and intense as you would expect. Critics say this approach is dehumanizing, that it trivializes serious issues, and that it reflects a level of insensitivity that should not be associated with government communications.

CNN has gone so far as to claim that “underlining” DHS recruitment posters “are undertones that historians and experts in political communication say are alarmingly nationalist — and fraught with appeals to a specifically White [sic] and Christian national identity.”

Supporters see it as effective and long overdue after years of what they view as overly cautious messaging from the right.

RELATED: The case against ‘principled conservatism’

Erhui1979/Getty Images

Focusing only on whether the memes are appropriate misses the larger point. What is happening here is not primarily about humor or tone; it is about control over how the issue is framed and where the framing takes place.

Knauff says, “The people who are criticizing this approach are only doing so because they can see that it’s effective. And their complaints are disingenuous because it’s the exact same thing they’ve been doing for decades.”

The cool kids in control

For the better part of the last decade, conservatives did not lose the immigration argument on substance. They lost it on distribution. They had policies and data on their side, but they failed to communicate those ideas in the environments where younger voters and low-information audiences were actually forming opinions.

Put plainly, they were boring and unwilling to defend their position with the same passion as liberals.

The polling makes the gap impossible to ignore. Multiple 2026 surveys show that younger Americans are far less supportive of Trump’s immigration policies than older voters, especially Boomers who largely consume cable news.

A February PBS/NPR/Marist poll found that just 18% of voters under 30 approved of the administration’s approach to deportations, while 69% disapproved. A CBS/YouGov survey in mid-January similarly found that 60% of respondents under 30 believed Trump was doing “too much” to deport illegal aliens.

This issue isn’t cut and dry. Trump was delivered a mandate in 2024, but now that optics are changing, the question is whether to keep the foot on the pedal or not.

The picture is clear though: Younger voters are not instinctively aligned with the administration’s immigration agenda, even if they support individual enforcement measures in isolation. So what to do? Keep the memes coming.

The current strategy appears to be an attempt to close that gap by meeting the audience where it already is. Instead of trying to pull younger users into formal policy discussions, the DHS is embedding its messaging inside the formats the youth consume on a daily basis.

The goal is not to explain policy in a traditional sense, but to normalize it through repetition, familiarity, and shareability.

Propaganda? Only call it that if it’s boring.

RELATED: Why I support ICE as the son of an immigrant

Michael M. Santiago/Getty Images

It’s all about virality

What we’re seeing represents a significant shift in how the government communicates. In the past, agencies relied on press releases, official statements, and media intermediaries to convey their message carefully and cautiously. Now, the message is being delivered directly to the public in the same formats used by influencers, creators, and online communities.

The distinction between political communication and internet culture is becoming increasingly blurred.

There are clear risks to this approach. When complex policies are reduced to highly shareable clips, the conversation can quickly become polarized.

At the same time, the old model was not getting the job done. Staffers with communications degrees did not win over younger audiences, did not reshape cultural perception, and did not prevent immigration from becoming one of the most emotionally charged issues in our society today.

Backtracking to a more restrained style of messaging would not solve anything. It would only surrender the digital battlefield once again.

What makes this moment notable is not just the content itself, but what it signals about the future of political communication. The DHS is operating less like a government agency and more like a savvy political campaign, prioritizing reach, engagement, and narrative control over neutrality.

Weapons of meme destruction

The DHS’ use of memes is an indication that the rules of engagement have shifted. Political power is no longer exercised solely through policy decisions or legislative victories, but through the ability to shape perception at scale.

Republicans spent years trying to win arguments in spaces that fewer and fewer people were paying attention to. Now, they appear to be adapting to the environment as it actually exists. Whether that approach proves sustainable or backfires politically remains to be seen.

Knauff explains it like this:

I believe this strategy will not only continue to be effective, but also become more effective as time goes on. Right now, it’s novel and exciting, but as the new car smell wears off, the impact will remain — if we have the discipline to stick with the mission. Public relations requires time to create the desired outcome. It’s not something you can rush. The left had decades to slowly leverage this strategy, so the right needs to be just as patient in their execution.

If the GOP maintains its majority in Congress, Republicans might joke about how the memes saved them. If they lose, expect the old guard to say the memes were too mean.

What is clear is that the next phase of political communications will not be conveyed primarily through speeches, press conferences, or media panels. It will be fought through content and the side that understands that reality will have a decisive advantage.

May the side with the best memes win.

​Dhs, Ice, Trump, Trump administration, Public relations, Memes, Social media, Deportations, Illegal immigrants, Mass deportations, Border security, Border patrol, Opinion & analysis 

A disgraced former lawmaker in Massachusetts is still hoping that taxpayers will help keep him comfortable in his retirement years, despite his criminal convictions.

In February 2021, Democratic ex-state Rep. David Nangle, who represented the Lowell area for two decades and even sat as vice chair of the House Ethics Committee for a time, pled guilty to nearly two dozen charges related to stealing money from his campaign for personal expenses, defrauding banks, and failing to report income to the IRS.

It was ‘only because he had been a member of the House of Representatives at the relevant time that he was in a position to illegally withdraw funds from his campaign account.’

According to the Boston Globe, Nangle stole $70,000 from his campaign and defrauded banks of over $300,000 in ill-begotten loans. Nangle has admitted that he has a gambling addiction, but prosecutors claimed that in addition to blowing money at the casino, he also spent money on luxury items and other personal expenses.

Nangle was sentenced to 15 months but served only about five months of that sentence behind bars.

The scandal also cost him his political career. Nangle was successfully primaried in September 2020 after 22 years in the seat.

After his conviction, the Massachusetts State Retirement Board decided to revoke the state pension he had accrued during his time in office, valued at over $800,000. A district court judge later upheld that decision.

RELATED: 38-year-old Democrat found dead, wrapped in ‘blankets and black garbage bags’ — and now all eyes are on her husband

Barry Chin/The Boston Globe/Getty Images

Nangle filed an appeal in Suffolk County Superior Court last week, requesting a review of “a judgment entered by the Lowell District Court, which affirmed the Defendant State Board of Retirement’s forfeiture of David M. Nangle’s vested state retirement allowance.”

Nangle has argued that his crimes were in “no way” related to his work in public office and that the stolen money did not involve “governmental funds or property,” the Globe said.

The retirement board and Lowell District Court Judge Pacinco DeCapua don’t seem to be buying it. According to the Globe, DeCapua even noted it was “only because he had been a member of the House of Representatives at the relevant time that he was in a position to illegally withdraw funds from his campaign account.”

Nangle, 65, has also claimed that he will be “destitute” without the pension, but the Globe, citing DeCapua’s ruling in January, reported that Nangle was working three jobs, collecting $6,000 a month for just one of them.

DeCapua, who acknowledged Nangle’s “road of redemption” regarding addiction, nonetheless determined that his actions “dishonored his title as a State Representative.”

Paul Craney of the Massachusetts Fiscal Alliance seems to agree. He told Blaze News in a statement: “A bank robber doesn’t get to keep his steal after he is convicted, and a state lawmaker shouldn’t be able to keep their pension after being convicted of fraud. If it were allowed, every bad impulse would be acted upon by our legislature.”

Nangle’s attorney did not respond to a request for comment from Blaze News.

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​David nangle, Massachusetts, Lowell, Democrat, Fraud, Paul craney, Politics 

Overnight star entrepreneur Paul Conyngham is scaling his company based around his experiences mixing LLM medicine, analysis, established treatments, and private laboratory services to bring tailored treatments, such as he brought to his dog Rosie, to a wider, human audience. The Rosie saga has gone viral and birthed a business, and LLM companies are thrilled. Will any of it work?

Last week’s viral story of Rosie the dog, whose ambitious owner leveraged LLMs (among many other things) to create a custom-tailored mRNA vaccine continues to instruct, maybe edify, but surely divide.

The medical and health care industries are among the most deeply corrupt.

Enter the human version of the AI self-medicating story: GitHub founder and billionaire Sid Sijbrandij was diagnosed several years ago with osteosarcoma. Sid pursued standard treatments, but they weren’t enough to halt the cancer’s progress. So Sid countered with a truly impressive, even inspiring, quotient of agency — throwing himself into gathering his own medical team, deploying AI where possible, maximizing every diagnostic test he could find, and open-sourcing his records.

With this approach, Sijbrandij says he was able to advance something workable in terms of a treatment protocol. His cancer is in remission, and he’s talking about the process on X and his website.

First the good news

The stories have remarkable parallels. Both involve successful, wealthy tech entrepreneurs. Both involve cancer, and both offer hope. The timing of both is curious.

There are a few very hard — even uncomfortable and offensive — but necessary questions to ask with respect to media reality. Boomer elites hope to keep the all-important economic and financial line going comfortably up as they exit into retirement en masse. How much of the self-guided vaccine push, and the rosy vision behind it, is real?

At the end of 2024, Sijbrandij transitioned from CEO to executive chair of GitLab, saying, “I want more time to focus on my cancer treatment and health.”

RELATED: A man used Grok to save his dog. Is intellectual property about to die?

wildpixel/Getty Images

Paul Conyngham details in a long essay posted to X exactly what the chatbots did to help. Also detailed are the various other cost-prohibitive treatments he leveraged to save his dog. Conyngham admits he was putting in an extra hundred hours of work per week on complex paperwork. This is time most people don’t have to spare, obviously. He does not mention the costs, but in America at this point few have any cash after paying the monthly nut. In Paul’s essay, we read “what the chat bots did NOT do”:

They did not collect samples. They did not isolate or sequence the DNA. They did not physically manufacture the vaccine. They did not administer it. Many brilliant scientists were required — including Professor Pall Thordarson at the UNSW mRNA Institute who manufactured the vaccine, Professor Rachel Allavena & Dr. José Granados at the University of Queensland who administered it, and Professor Martin Smith who provided expert guidance on the bioinformatics throughout.

Enter the dissenting opinions and scam artists.

Peeling away the hype

Never one to leave credit, cash, or free and mistaken public goodwill lying on the table, Sam Altman weighed in last week. “The coolest meeting I had this week,” he posted, “was with Paul, who used ChatGPT and other LLMs to create an mRNA vaccine protocol to save his dog Rosie. It is amazing story.”

At about the same time, just after the euphoria dissipated and Altman chimed in, a series of critical posts took swings at the general, and admittedly largely dilettante, story.

Patrick Heizer, a working biomedical engineer, called Sid Sijbrandij’s approach and presentation of the evidence in his self-management of osteosarcoma “extremely impressive.” However, he also estimated that Sid spent “tens of millions” to make it happen.

In Heizer’s learned opinion, the era of personalized, AI medical utopia is not here. With respect to the evidence presented in the story of Rosie the dog, Heizer was dismissive — citing a general lack of risk protocol and evidence for what did and didn’t work.

Another biochem Ph.D./founder figure on X, Egan Peltan, echoed Heizer’s doubts regarding the Conyngham/Rosie story. “There’s no evidence his process (beyond FDA approved doggie α-PD-1) had any impact on disease progression. The most parsimonious explanation is a partial response to α-PD-1.”

In our previous examination of this heartwarming tale, I suggested that the era of AI medicine poses certain glimmers of hope with respect to the future of decentralized — and, potentially, more affordable and effective — medical treatments.

But this sunny future must first punch through a systemically corrupt and increasingly inept system — with medical “errors” leading causes of death, pharmaceutical regulatory capture well entrenched, overall care suffering long-term degradation, and institutional scams outstripping even the power of the federal courts to fight.

Will we arrive at a two-tiered privilege scenario where regular Americans are once again supplying their data to be used merely for the benefit of those at the top, who can afford to leverage the panoply of treatment options? We’ve gotten far too accustomed to being left out in the cold, and the medical and health care industries are among the most deeply corrupt.

​Tech 

A 37-year-old woman has been arrested for child cruelty after allegedly leaving six young siblings to fend for themselves, according to Georgia police.

Douglasville police said they found the kids, who ranged in age from 1 to 10 years old, unsupervised at the home on James D. Simpson Avenue on March 29.

‘I thought everything was OK, but I just know she’s never home, she’s never there, and it’s just sad.’

The oldest child told police they were forced to eat cockroaches and ants. Police believed they were left alone for about 12 hours.

Arrest warrants state that police found the home to be lacking “adequate food or suitable living conditions,” and they reported a “strong, foul odor consistent with unsanitary living conditions.”

Sherry Diane Magby was arrested on Thursday and charged with six counts of child cruelty in the second degree. She was taken into custody at the Douglas County Jail.

Police have not disclosed the woman’s relationship to the children.

One of the children died, but police did not release information about the circumstances of the child’s death.

WXIA-TV said court records indicated that Magby had been previously arrested for allegedly cutting her son by throwing a pocketknife at him. She faced a child cruelty charge in that incident as well.

Neighbors in the area told WXIA that they had expressed concern about the lack of supervision over the children.

RELATED: Baby found abandoned in front of stranger’s home — before 4 of her family members are discovered dead

“I thought everything was OK, but I just know she’s never home, she’s never there, and it’s just sad, sad,” said one neighbor, who didn’t want to be identified.

“One time, I told my husband we might need to do a welfare check because he came home like 12 o’clock one night, and the kids was outside playing. She wasn’t there,” another neighbor said to WAGA-TV.

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​Child dies after abandonment, Douglasville children abandoned, Sherry diane magby arrested, Six charges of child cruelty, Crime